In search of impact
Customers not only expect organisations to provide high quality products and services but they also demand high environmental and social etiquette. Rightfully so. When looking at the creation of social impact there are several considerations to keep in mind, which extend well beyond your own organisation to encompass your entire business ecosystem. Your organisation’s legal […]
Kinder Kit
Tens of thousands of children across Victoria starting three-year-old kinder in 2022 and beyond will receive a free Kinder Kit from the government with fun educational books and resources for the whole family. The kits are designed to encourage continued learning at home. In turn helping parents support their children to thrive in their first […]
There’s digital and there’s digital
Most of us can probably recall the Castrol ad campaign ‘Oils Ain’t Oils’ with Sol and his gangster friends who introduced to motorists ‘man made’ synthetic oils which had better chemical stability with much less impurity. In the digital print world, there’s also an expression that’s similar. ‘There’s digital print and then there’s digital print’. […]
Basket of Goods
Why a basket of goods is a flawed strategy for marketing procurement? There is no dispute that the use of a ‘basket of goods’ (BoG) approach is well suited to procuring standardised products where the pricing can be imported into the purchasing software to ensure the savings are realised. However, it’s surprising that many companies […]